SBCD KOREAN TOFU HOUSE |
CHAIN F&B DESIGN |TANJONG PAGAR CENTRE
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A new Korean entrant into the local F&B scene, SBCD Korean Tofu House offers their famous all-time tofu soup popular in Korea, Japan and US here. A take on paying homage to the Korean and soy bean origin of their menu, the design brief was based on utilizing subtle traditional elements to highlight the cultural origin of the dish, as well as the source of their fresh ingredients that go into making their signature tofu.
Soy beans as a crucial raw ingredient in their menu was featured as a showcase in traditional wooden boxes at the shop front, enticing customers and arousing their curiosity as they venture in. Elements in the likes of brass, timber and stucco plastering were then presented throughout the interior in a modern minimalist take on Korean finishes in their metal brassware and dishes. The addition of gold typography designs on walls and panels adds cultural flavour and a direct immediate visual link to its Korean heritage. |