Dear Laura

​RETAIL STORE DESIGN | BUGIS +

​Remember the fun school days filled with memories of pencil scribbled love letters, mugging at the desks and being reprimanded by school teachers? Dear Laura, a fashion retailer specializing in curating competitively priced young and colourful ladies wear, decided that the idea of the good old school days would be a good quirky draw to attract its youthful market looking for a trendy vintage themed store. Corkboards, chalkboards and even pencils, along with old school desks, were roped in and redistributed as parts of interior architectural and retail elements. The unique re-adaptive usage of classroom elements was thus successfully translated a strong conceptual proposition into a physical retail space.